Bablu SEO 
One of the most rewarding experiences is writing and publishing your eBook. But writing it is not as easy as it seems because it can be hard for new writers to get noticed by readers. Beginners think they must invest heavily in marketing to promote their work, but that’s not always the case.
Writers can reach readers and boost downloads without spending much if they follow the right tricks. Here we will talk about five smart ways to promote your eBook effectively.
1. Promote Your eBook through Social Media
The most effective and simple method of marketing your eBook is through social media, as it is free. There are those platforms, such as Facebook, Instagram, and LinkedIn, which enable you to get in contact with the readers directly and distribute your work in innovative ways.
It is possible to outline certain sections of your eBook, such as brief passages or quotes that you like, and make creative and attractive posts out of them. You may also include behind-the-scenes videos to increase your activity on any social network. Attempt to update frequently so as to have communication with the readers. It is also possible to post your work in groups or on reading platforms on Facebook or Reddit. Individuals who are actually interested in books read on these platforms mostly.
You can also add hashtags and keywords in your captions if your eBook is about a specific genre. If you want your eBook to gain more visibility, then you should stay active in these spaces.
2. Work with Bloggers and Book Reviewers
When it comes to spreading the word, book reviewers and bloggers become authors’ best friends. The best way to gain experience in genre-specific books is to reach out to a blogger who can review your eBook.
Many bloggers love to review self-published books for free or sometimes in exchange for a complimentary copy. You can write a short, polite email letting them know the intro of your ebook, its genre, and why their audience might enjoy it.
You can also collaborate with small influencers on social media at the beginning of your career because small influencers usually have loyal followers. They promote books at very affordable prices, and sometimes they do it for free if they like your work.
3. Make your eBook Easy to Find Online
Readers won’t find your book if it’s not popular online, which is why many great book can’t reach their deserved audience. That’s where optimization becomes important. When you use online book publishing services, they will help you with formatting, categorization, and they also provide tools that allow you to describe your eBook in different ways that attract the right audience.
Your book title, description, and keywords play an important role in your online visibility, so make sure to pay attention to them. You can use simple and powerful words that tell readers what your book is about. A well-written book convinces people to download or buy your eBook and also improves your search results.
A pro tip: Make your eBook cover look professional because that is the first thing people notice in a book. There are many free online tools available that can help you in designing your cover.
4. Use Freebies and Discounts to Build Interest
The psychological fact is, people love to get discounts or freebies. It is one of the most effective ways to grab customers. You can put the first chapter of your eBook for free on your website or social media, which will help you encourage readers to buy the full version. You can also offer 30-40% discounts to create excitement in readers.
Some platforms allow authors to run free or discounted promotions, and these platforms include Amazon Kindle Direct Publishing. This can help writers attract reviews, increase book downloads, and push their book up the charts. Your online searches appear more in recommendations when your book downloads are high.
You can also bundle your eBook with other authors’ works in the same genre, which will become a win-win situation for a writer. With this trick, you can get more popularity without any cost.
5. Build Real Connections with Your Readers
A high presence on the internet will make the readers view you as a true and credible writer. Remember that an expensive website does not imply your professionalism. All you have to do is create a plain and clearly arranged site, in which you have to state your bio, information on your book, and the buy button.
One of the best forms of marketing your eBook is to create an email list. It will enable you to keep in touch with those readers who are already interested in your eBook. Free email marketing tools are helpful since it is easy to share news such as release dates, special offers, and even bonus chapters.
Handling your own mailing list lets you decide how and when you want to promote your work, especially when you’re focused on self publishing eBooks. This way, you don’t have to depend on outside platforms to reach your audience. You can simply connect with your reader directly without extra hassle.
Closing Thoughts
The amount you spend to advertise your eBook is not worth it, and you do not need to spend a lot to see the results. Your creativity, your effort to ensure that you deliver a good connection to your readers, and your efforts in being creative will allow you to do a lot and achieve great results even with a small budget.
Authors ought to aim at the wise use of free tools and the creation of good content in their writing. One way to make your eBook stand out and locate its readers is to reach your audience.
